Style to Sell VIP
Optical Sales Training Program
Transform Your Team into High Producing Sales Stylists
Results Focused and Customized to Your Clinic
A proven optical sales training that combines theory, in-person training with a Styling Process to elevate your team to
High Producing Sales Stylists to Boost Your Multi Pair Profits.
Training that Pays You Back Every Month!
The sales and marketing strategy that generates revenue that more than covers the cost of training!!
4 X Return on Investment in ONE DAY! Dr. Abby Jakob
Triple Multi Pairs in ONE WEEK! Dr. Lyndsey Kay
$64,000 Revenue Increase in ONE MONTH! Dr. Doug Kimball
A Customized VIP Sales Program to Elevate Your Client Experience to
Attract Fashion Savvy Consumers who
BUY & REFER!
CLOSE with Credibility & GROW YOUR OPTICAL with Multi Pair Sales
Learn more about working with Wendy and Style to Sell, Get Exclusive Access and differentiate your team and your optometry clinic.
As a Style to Sell Client, You will get customized Sales & Team Support from the Expert Optician.
- Comprehensive training for up to 10 team members
-
Live, Hands-On Sales and Styling Training
- Live, In-Clinic Eyewear Style Event
- Strategic Support
- Sales Tools
- Inventory Review and Recommendations
- Marketing Strategy
Plus, you will have direct access to Wendy as your industry pro Sales and Style coach to guide you and your team through the 6-month process.
Turn your education investment and foundational team training into REAL results with action, accountability and support for sustainable growth of your Optical business.
BE DIFFERENT. BE SPECTACULAR.
ABOUT THE FOUR-EYED FASHIONISTA
Meet Wendy
An award winning optician, Wendy is a licensed optician, image consultant and global optical sales trainer.
Wendy Buchanan retired from the traditional brick and mortar Optical shop to embark on creating a new mobile optical service launching Perceptions Eyewear in 1997, and she never glanced back.
Honoured as the Trailblazing Woman In Optical, Wendy designed the Spec Style system as her sales styling process to stay alive as a mobile business by closing 99% of her eyewear styling consults and increasing multi-pair sales to 80%. It is this exact process that she shares with optical people worldwide helping them to be different and thrive in a competitive market.
A serial entrepreneur, Wendy is the creative force behind the Be Spectacular Training program offering online courses and bespoke training for Optometry clinics world wide.
Client Love

“WORK WITH A TRUSTED EXPERT & PARTNER -
Wendy is not only my coach, she has become my trusted business advisor. Style to Sell training has freed me up to provide the best eye care and inspired my team to confidently take the reins in the optical gallery.
We are now known in our area as THE best place for expert style advice and great eyewear. You helped me bring my vision for my business to reality.”

“GET REAL RESULTS! -
Our cold start practice hit 35% multi pair sales in Q1 with the powerful combination of Spec Style & Color training combined with the right mix of inventory!"
It works when you put theory into action!”
Still have Questions?
Let's Connect!