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INTRODUCING A MODERN APPROACH TO OPTICAL SALES

Spec Style Mastery Logo

Be the Expert Stylist and Master the 5 Spec Styles, Ranging from Relaxed Contemporary to Cutting-Edge Dramatic & Close More Sales

This course is

for you if:

  • Your Capture Rate is Stuck at 50%
  • Multi Pair Sales are Stalled at 20%
  • Frame Inventory is Killing your Cash Flow 

This course will help you:

  • Identify client style preferences quickly to increase productivity
  • Close More Sales with credible fashion conversations
  • Curate Style Consultations that boost multi pair sales
  • Diffuse online competition with refined style assessments
  • Convert patients to raving fans by leading sales process

Be the expert stylist and grow your optical

Join Us 

Transform the way you approach styling and selling eyewear and create extraordinary customer experiences that drives revenue.

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Sales Skills to Close More Sales!

The sales training with a ROI every single month. 

Never get stuck guessing what eyewear to select for your next client.  This course has helped optometry clinics globally to increase:

  • Sales by 5 -figures monthly

  • Profits by tripling multi-pair sales

  • Capture Rates of 20%

  • Team Productivity

  • Referrals

  • Trunk Shows Sales by 50%

  • Frame board diversity with less frames

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Sales Skills to Close More Sales!

The sales training with a ROI every single month.

Never get stuck guessing what eyewear to select for your next client. This course has helped optometry clinics globally to increase:

  • Sales by $64,000 in one month

  • Profits by tripling multi pair sales

  • Capture Rate 20%

  • Team Productivity

  • Referrals

  • Trunk Show sales 50%

  • Frame board diversity with less frames

IS THIS right for ME?

THIS COURSE CAN HELP YOU:

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Define your Personal Spec Style

You'll learn about the Spec Style Frameworks and how you can brand yourself as the Expert Stylist,  transform your client service and provide a fun and engaging way to delight your clients.

3 Frames

Guide your Clients to their Perfect Pair of glasses (or 3)

Apply the Spec Style Mastery approach to increase capture rate, delight your clients, and keep them in your optical with style expertise. Eliminate the desire your clients may have to go on-line shopping.  

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Confidently Close with Credibility as a Trusted Style Expert

You will utilize the Style Frameworks as an Expert Stylist,  to confidently close $3,000 sales and begin optimizing your inventory with frames that speak to all 5 Spec Styles.

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Wendy Buchanan,

Eyewear Image Expert

An award winning optician, Wendy is a licensed optician, image consultant and global optical sales trainer. 

After a 10 year Optician career, Wendy Buchanan retired from the traditional brick and mortar Optical shop to embark on creating a new mobile optical service launching Perceptions Eyewear in 1997, and she never glanced back.  

Honoured as the Trailblazing Woman In Optical, Wendy designed the Spec Style system as her sales styling process to stay alive as a mobile business.  She went on to thrive by closing 99% of her eyewear styling consults and increasing multi-pair sales to 80%.

A serial entrepreneur, Wendy is the creative force behind the Be Spectacular Training program offering online courses and bespoke training for Optometry clinics world wide. 

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“When my sales team implemented the Spec Style formula,

we increased sales the next month by $64,000. ”

Dr. Doug Kimball

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REGISTER FOR THE COURSE

 The sales program that pays you back with one sale!

Tell us about yourself below and you'll be granted instant access to the full course - get started and keep a pace that feels good to YOU. 

Copyright Wendy Buchanan and BeSpectacularTM 2024