INTRODUCING A MODERN APPROACH TO OPTICAL SALES TRAINING
A 3-month engagement to Transform Your Team into High Producing Sales Stylists
WAITLIST OPEN FOR NEXT COHORT
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YOUR MEMBERSHIP INCLUDES:
Team of 5, Access to the online, on-demand Spec Style Mastery video series for 3 months!
3-month Access to the Monthly StylEYEZ Masterclass facilitated by Wendy!
Access to 2 Live Grow Your Business Masterclasses with Akrinos Business Builders!
One hour "Reframe Your Game" - Inventory Frame Board Audit - with Wendy
"Our cold start practice hit 35% multi pair sales in Q1 with the powerful combination of Spec Style & Color training combined with the right mix of inventory!"
It works when you put theory into action!
This is for you if your:
- Capture Rate and Multi Pair Sales are Stalled
- Team Does not have a Sales Flow that Closes
- Frame Inventory is Killing your Cash Flow
This course will help your team move from "order-takers" to "expert stylists" to:
- Identify client style preferences quickly to increase productivity
- Close More Sales with credible fashion conversations
- Recruit and Retain top sales talent
- Diffuse online competition with refined style assessments
- Convert patients to raving fans by leading sales process
CLOSE with credibility & GROW YOUR OPTICAL with multi pair sales
Join Wendy
Join us for this 3-month exclusive membership and consistently change habits to uplevel your styling consultation to close sales.
Success starts with the right mix! Online videos, collaborative Style Masterclasses, changing up your inventory and hanging out with like-minded optical peeps is a winning recipe!
A Sales Process that Propels your Team from
Transactional to Transformational
This 3-month sales intensive combines the Spec Style Methodology and Exclusive Spec Style tools to support your team for sustainable growth.
StylEYEZ Membership
With this 3-month exclusive Membership, Optical Clinics will learn how to use our proprietary sales methodology, create a high-converting sales system and be supported by Wendy Buchanan with monthly MasterMind meetings.
Don’t wait, sign up and gain access to premium content.
Your package includes
A powerful combination of online learning, community support to instil a strong foundational sales skill and a monthly Mastermind meeting with like-minded optical stylists to tackle the implementation, answer questions and brainstorm sales solutions to increase multi pair transactions.
Multi-member licensing with Up to 5 User licenses for your whole team to access
Live Masterclasses with specialized sales coaching from Wendy
Inventory Analysis & Deep Dive
Personalized coaching Support for your whole team to Sell with Style
Sales Skills to Close More Sales!
The sales training with a ROI every single month.
Never get stuck guessing what eyewear to select for your next client. This course has helped optometry clinics globally to increase:
Sales by 5 figures monthly
Profits by tripling multi-pair sales
Capture Rate 20%
Team Productivity
Referrals
Trunk Shows Sales 50%
Frame board diversity with less frames
Sales Skills to Close More Sales!
The sales training with a ROI every single month.
Never get stuck guessing what eyewear to select for your next client. This course has helped optometry clinics globally to increase:
Sales by $64,000 in one month
Profits by tripling multi pair sales
Capture Rate 20%
Team Productivity
Referrals
Trunk Show sales 50%
Frame board diversity with less frames
what kind of support do i get with this membership?
Connect. Create. Convert.
Be the Expert Stylist! Define your Personal Spec Style & Close with Credibility
You'll learn about the Spec Style Frameworks and how you can brand yourself as the Expert Stylist, transform your client service and confidently close $3,000 sales.
Lead the Sales Conversation and Discover Your Clients Spec Style
Apply the Spec Style Mastery approach to increase capture rate, and delight your clients in clinic with fun tools and style expertise to Eliminate the desire to go on-line shopping.
Monthly MasterMind with Wendy
Get ongoing support for your team for a whole year and SEE your results!
Ask your questions with group style training from an industry expert to re-imagine and increase your revenues by presenting multi pair options that speak to all 5 Spec Styles.
Wendy Buchanan,
Eyewear Image Expert
An award winning optician, Wendy is a licensed optician, image consultant and global optical sales trainer.
After a 10 year Optician career, Wendy Buchanan retired from the traditional brick and mortar Optical shop to embark on creating a new mobile optical service launching Perceptions Eyewear in 1997, and she never glanced back.
Honoured as the Trailblazing Woman In Optical, Wendy designed the Spec Style system as her sales styling process to stay alive as a mobile business. She went on to thrive by closing 99% of her eyewear styling consults and increasing multi-pair sales to 80%.
A serial entrepreneur, Wendy is the creative force behind the Be Spectacular Training program offering online courses and bespoke training for Optometry clinics world wide.
DRIVE SALES
“Wendy has a proven sales styling system that literally drives multiple pair sales. They don’t teach this in Opticianry school (but they should!)”
Trudi Charest, Chief Sales Officer
WORK WITH A TRUSTED EXPERT & PARTNER
“Wendy is not only my coach, she has become my trusted business advisor who is freeing me up to provide the best eye care, helping me hire new staff and empowering my team to take the reins in the optical gallery. My team is now adding new interesting frame choices to our inventory to match the Spec Styles.”
Dr. Finlay, OD
REAL RESULTS
“Wendy’s training helped me change my business model to reduce overhead costs. I was able to increase my multiple sales from 10 – 20% and increase annual revenue sales by 38%.”
D. Dickens, RO
BECOME A STYLEYEZ MEMBER TODAY
Transform your Eye Care team into high-performing Sales Stylists with the tools to excel and drive your practice's success.
Copyright Wendy Buchanan and BeSpectacularTM 2024
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