INTRODUCING A MODERN APPROACH TO OPTICAL SALES TRAINING
3X Your Multi Pair Revenue with a Team that Loves to Sell
This is for you if your:
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Capture Rate is Stuck at 50%
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Multi Pair Sales are Stalled at 20%
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Frame Inventory is Killing your Cash Flow
This course will help your team move from "order-takers" to "expert stylists" to:
- Identify client style preferences quickly to increase productivity
- Close More Sales with credible fashion conversations
- Recruit and Retain top sales talent
- Diffuse online competition with refined style assessments
- Convert patients to raving fans by leading sales process
CLOSE with credibility & GROW YOUR OPTICAL
Join Wendy
Join us for this 6-month program and transform the way you approach sales and customer service
A Sales Process that Propels your Team from
Transactional to Transformational
This 6-month curated course combines the Spec Style Methodology and Exclusive Spec Style tools to support your team for sustainable growth.
Sales Team Mastery
With this 6-month program, Optical Clinics will learn how to use our proprietary sales methodology, create a high-converting sales system and be supported by Wendy Buchanan with monthly MasterMind meetings.
Don’t wait, sign up and gain access to premium content.
Your package includes
A powerful combination of online learning, community support to instil a strong foundational sales skill and a monthly Mastermind meeting with like-minded optical stylists to tackle the implementation questions and brainstorm sales solutions to increase multi pair transactions.
5 User licenses for our online Spec Style Mastery Course
6 Months Access
Monthly Masterclass with Wendy
Single Clinic use
Branded Marketing Experience package upgrade option on completion of Spec Style Mastery program
Sales Skills to Close More Sales!
The sales training with a ROI every single month.
Never get stuck guessing what eyewear to select for your next client. This course has helped optometry clinics globally to increase:
Sales by 5 figures monthly
Profits by tripling multi-pair sales
Capture Rate 20%
Team Productivity
Referrals
Trunk Shows Sales 50%
Frame board diversity with less frames
Sales Skills to Close More Sales!
The sales training with a ROI every single month.
Never get stuck guessing what eyewear to select for your next client. This course has helped optometry clinics globally to increase:
Sales by $64,000 in one month
Profits by tripling multi pair sales
Capture Rate 20%
Team Productivity
Referrals
Trunk Show sales 50%
Frame board diversity with less frames
IS THIS COURSE for ME?
Connect. Create. Convert.
Be the Expert Stylist! Define your Personal Spec Style & Close with Credibility
You'll learn about the Spec Style Frameworks and how you can brand yourself as the Expert Stylist, transform your client service and confidently close $3,000 sales.
Lead the Sales Conversation and Discover Your Clients Spec Style
Apply the Spec Style Mastery approach to increase capture rate, and delight your clients in clinic with fun tools and style expertise to Eliminate the desire to go on-line shopping.
Monthly MasterMind with Wendy
Ask your questions with group style training from an industry expert to re-imagine and increase your revenues by presenting multi pair options that speak to all 5 Spec Styles.
Wendy Buchanan,
Eyewear Image Expert
An award winning optician, Wendy is a licensed optician, image consultant and global optical sales trainer.
After a 10 year Optician career, Wendy Buchanan retired from the traditional brick and mortar Optical shop to embark on creating a new mobile optical service launching Perceptions Eyewear in 1997, and she never glanced back.
Honoured as the Trailblazing Woman In Optical, Wendy designed the Spec Style system as her sales styling process to stay alive as a mobile business. She went on to thrive by closing 99% of her eyewear styling consults and increasing multi-pair sales to 80%.
A serial entrepreneur, Wendy is the creative force behind the Be Spectacular Training program offering online courses and bespoke training for Optometry clinics world wide.
DRIVE SALES
“Wendy has a proven sales styling system that literally drives multiple pair sales. They don’t teach this in Opticianry school (but they should!)”
Trudi Charest, Chief Sales Officer
WORK WITH A TRUSTED EXPERT & PARTNER
“Wendy is not only my coach, she has become my trusted business advisor who is freeing me up to provide the best eye care, helping me hire new staff and empowering my team to take the reins in the optical gallery. My team is now adding new interesting frame choices to our inventory to match the Spec Styles.”
Dr. Finlay, OD
REAL RESULTS
“Wendy’s training helped me change my business model to reduce overhead costs. I was able to increase my multiple sales from 10 – 20% and increase annual revenue sales by 38%.”
D. Dickens, RO
REGISTER FOR THE COURSE
This training will transform your Optometry Practice, Drive Multi-pair Sales & Set your Team up for Success
Tell us about yourself below to start the process and we'll contact you with details about our simple onboarding process to get you and your team set up.
Copyright Wendy Buchanan and BeSpectacularTM 2024
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